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Social Media Presence

Table of Contents

Social Media Presence #

Social media is a great tool for introducing more people to your satellite campus. Please read through the recommendations below to learn how to utilize social media to its fullest!  

Social Media Guidelines #

Recommended Platform:  #

We suggest creating (free) accounts on Facebook, Instagram and YouTube.

Setting Up Your Profile: #

Profile Image: ESM Social Media Logo

Profile Name: Encounter School of Ministry – [CAMPUS]

Calendar & Post Scheduling (3-mo. min) #

Use your Marketing Calendar to prepare and schedule posts for your social media pages. 

What to post: #

  • School information: Start Dates, Curriculum, Meet the Directors, etc.
  • Event Information: Create Event Pages and post flyers and other promotional items.
  • School Highlights: Testimonies, curriculum info, special speakers
  • Testimonies: Healing and Transformational
  • Campus and Event Photos
  • Share EM Posts
  • Tag locations, students, etc.
  • You can also tag Encounter Ministries

Creating content #

  • Taking photos and videos at events and throughout the school year provided great opportunities for promotion on your social media pages.

When to Post #

  • Event Promotion should begin a minimum of 3 months prior to the event
  • Create posts during the event (LIVE) or photos\
  • Post follow up photos, testimonies, etc.
  • Inspirational Quotes from curriculum or speakers

Gaining Followers: #

  • QR Codes to social media – bring to events
  • FB tool to “Invite” those who like your pates
  • Create posts that involve commenting or interactive

Paid Promotion #

  • Boosting posts, even in small amounts ($10) significantly increases delivery to desired audiences and is highly recommended for primary events.

What NOT to post: #

  • News & Politics 
  • Unapproved private revelations & prophecy outside of “prophetic encouragement”
  • Personal opinions on current events

Monitoring #

  • You are responsible for maintaining your social media pages, including policing or deleting negative comments, responding to messages, etc. 

Converting Followers Into Students #

  • You can use social media as a way to collect names and outreach to interested parties about the school or upcoming events. Using a “personal” touch to social media can be very effective.

Media

You are responsible for capturing and testifying to what’s happening on your campus.

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