Social Media Guidelines #
Recommended Platform: #
We suggest creating (free) accounts on Facebook, Instagram and YouTube.
Setting Up Your Profile: #
Profile Image: ESM Social Media Logo
Profile Name: Encounter School of Ministry – [CAMPUS]
Calendar & Post Scheduling (3-mo. min) #
Use your Marketing Calendar to prepare and schedule posts for your social media pages.
What to post: #
- School information: Start Dates, Curriculum, Meet the Directors, etc.
- Event Information: Create Event Pages and post flyers and other promotional items.
- School Highlights: Testimonies, curriculum info, special speakers
- Testimonies: Healing and Transformational
- Campus and Event Photos
- Share EM Posts
- Tag locations, students, etc.
- You can also tag Encounter Ministries
Creating content #
- Taking photos and videos at events and throughout the school year provided great opportunities for promotion on your social media pages.
When to Post #
- Event Promotion should begin a minimum of 3 months prior to the event
- Create posts during the event (LIVE) or photos\
- Post follow up photos, testimonies, etc.
- Inspirational Quotes from curriculum or speakers
Gaining Followers: #
- QR Codes to social media – bring to events
- FB tool to “Invite” those who like your pates
- Create posts that involve commenting or interactive
Paid Promotion #
- Boosting posts, even in small amounts ($10) significantly increases delivery to desired audiences and is highly recommended for primary events.
What NOT to post: #
- News & Politics
- Unapproved private revelations & prophecy outside of “prophetic encouragement”
- Personal opinions on current events
- You are responsible for maintaining your social media pages, including policing or deleting negative comments, responding to messages, etc.
Converting Followers Into Students #
- You can use social media as a way to collect names and outreach to interested parties about the school or upcoming events. Using a “personal” touch to social media can be very effective.
You are responsible for capturing and testifying to what’s happening on your campus.